Reliance fresh is celebrating the 2nd anniversary, but are the consumers happy? thats the big question. It has around 600 + centres in India and operating on this scale should give it a reasonable competitve advantage. Reliance is looking to backward integrate and produce vegetables and friuts and also having tieups with the farmers, but is this value being forwarded to the consumer?
I have done a small research on the prices and quality of vegetables and fruits in reliance fresh centers in vizag and the neighboring kirana and vegetables mandi's. The results are astonishing the prices in reliance fresh in some case are as high as 70% than the mandis. The price of potatoes was Rs. 8 in the kirana shop and astonishingly it was Rs.14 in the reliance fresh.The quality of the vegetables was also that good compared to the mandis.
The same was in the case of friuts with apples costing not less than Rs.130 in the reliance fresh. The Ambience is also not good with the cartons being stocked in the entrance.
Reliance fresh has to change its strategy otherwise the Indian consumer is not going to buy into it for long.
1 comment:
Good post Sandy. They cant fool people for too long. Once the public knows it they are doomed.
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