men or women whose on top?

According to a survey conducted with the help of master card women shop more as compared to men online also. The survey was conducted taking 4157 respondents across Australia, Chinese mainland, China's Hong Kong, India, Japan, Singapore, South Korea and Thailand. out of the respondents 78% of the women shopped online and more than 50% of the women shopped more than six times in the past quarter.

but men bought for more money, 79% of the men who shop online in the respondents spent more than $100 compared to 72% women.

Women bought more impulsively 61 % over the net when compared to men who did a research before buying online.Women bought impulsively as they were attracted to the low prices over the net.

Over the net the main criteria for buying is value (perceived value).

So for a marketer who wants to sell the products online women are on top.