Loved the idea of these gadgets;
Marketism is not defined yet but it is the way the companies market their brands. this blog show cases the markets that need the new blood of marketism.
Friday, December 13, 2013
Loved the idea of these gadgets;
Sunday, December 1, 2013
Bit coin the new bubble?
Adding to the challenges to the regulators, bitcoin is already being accepted by many online retailers in countries like the US, China and a few others, for various purposes.
Started in 2010 bitcoin already has become the most valuable currency in the world with 1 bitcoin = 64000 INR. This posses a new and real challenge to Indian regulators namely RBI and SEBI.
US has started putting bitcoin under anti money laundering rules, but the other countries are still to follow. With the valuation increasing 5 times in the last months, it is also seen by many as a good investment portfolio, but with out a regulator, it is like going back to the 18th century, where in many ponzi schemes came up.
Hoping this will not be a bubble which would burst and bring down many people who have invested in the same.
We need an International regulator soon for the same.
Saturday, November 30, 2013
Google Glass – The Future of Mobility
- To use rich imagery instead of text when possible
- To keep information concise and easily reviewable
- To limit timeline items
- To follow the required media format requirements
Friday, April 26, 2013
MENA Franchising Facts:
The GCC markets has over 450,000 high net-worth individuals, each with liquid assets of more than $510 million to invest in new businesses. That means that more than 15% of the population are High worth and together have available invest of more than US$2 trillion
Early Indications predict that the annual growth of MENA franchising sector will again be seen around 25 per cent in 2012, back to the levels of 2008
In the Dubai , fast food and retail segments particularly fashion accounts for over 60% of the total market and about 90% of the franchise Brands are of American Origin or French origin. More recently Asian brands particularly from Malaysia and India have been making Inroads in GCC
Dubai remains the preferred base for franchised operations in the region, given its tax status, the comparative stability of its legal and regulatory systems and it openness to foreign investment, though Most countries in the GCC region do not have franchise- specific legislation
The franchisee market is dominated by a small number of players who take multiple Brands franchise known as Franchise Conglomerates ,with some having as many as 50-55 brands in their portfolio.
The total population of the MENA is 315 Millions. The region's population growth rate is 3%-5% per year, which is one of the highest regional rates in the world .
The SMEs and franchise sectors are one of the fastest growing economic sectors
Many India Education companies have started the franchise operations in MENA in the past decade but very few of them are still operating.
UAE's franchise business is worth over AED 1.1 billion,
International companies are showing keen interest in Dubai and, with the US economy being stagnated, the local market is grabbing the opportunities.
Fast food accounts for 40 per cent of the total market, other sectors are also growing rapidly. Industry estimates put the annual growth of this sector at 27 per cent,
Wednesday, February 17, 2010
Financial Proposal for franchisee..
Detailed Financials are the most important for a prospective in the funnel to decide whether he takes up the franchisee or not. so here are a few details that have to included while preparing a financial feasibility study to be presented to the prospective franchise partner.
The investor should be convinced looking at the study. Report has to be attractive and detailed yet it has to be easy to understand even to first time investor.
The Franchise Financial Projections Model should include Some of the features and capabilities are as follows:
FINANCIAL PROJECTIONS MODULE:
- Startup Capital Expenditures including working capital for 1 year.
- Revenue projections.
- Operational Expense
- Profit & Loss Statements.
- Cash Flow Statement.
- Balance Sheet.
- Breakeven Analysis.
- ROI and Payback Analysis.
- Graphs and Charts.
Tuesday, February 16, 2010
Franchising in 2010?
Actually, 2010 is shaping up to be a great year. We may truly be back to the focus being about operations , and not just selling franchises. Franchise companies should focus on present franchisees now as if they are able to sustain and grow in this year after recession they will be loyal to the company and help you grow as a company.
Thursday, March 26, 2009
Beware...
Conficker , also known as Downadup or Kido, is the latest super virus to spread around the Internet and has security experts in a panic. When last we checked, about a week ago, Conficker had already spread to 9 million PCs, with little sign of slowing. Now it has infected at least 10 million PCs and experts believe there may be up to 350 million vulnerable computers out there.
The worm isn't just exploiting a networking hole, however; it features a sophisticated method of cracking administrator passwords, making it difficult to remove, and also copies itself to USB drives so that it can spread even when the online flaw is plugged.
Wednesday, March 25, 2009
Deflation or Disinflation
Is this good or bad? Inflation is Going to be below Zero for the first time in the history of Indian economy. In this time of slow down it should boost the demand, but as the key rates are well above the inflation figures the demand creation is abig doubt. with the essential commodity index still showing over 7% I doubt if the common man see the difference.
The good news is that with RBI set to reduce the ratees further by 50 or 100bps the demand might pick up. The domestic demand in India is enough to get the economy back on track.
Marketers around the globe are trying hard to sell, with the demand picking up marketers will be able to achieve the targets.
Sunday, December 21, 2008
Good,Bad and Ugly
1.Good - Arvind Virmani, chief economic advisor of the government;
2.Bad- Raghuram Rajan, economic advisor to the prime minister;
3.Ugly- Rajiv Kumar, head of the Indian Council for Research on International Economic Relations (ICRIER).
According to Mr. Viramani the forecast is a strong 8.5% growth in the fiscal year 2009-10, this is based on the analysis done by him which says that Indian with a strong saving of 36% will allow it to substantially ward off the crisis. Normally the growth rate would be a quarter of the saving so it should be 9% theoretically but because of the global influences it is expected to be around 8% which is a very good number at the present situation we are in.He also says that as india is not a export oriented country the deficit will be less as we import many raw materials to produce the products to be exported so the exports and imports both will decline at same level.
According to Mr. Raghuram Rajan, the GDP growth for the year 2009-10 will be about 5-7%, this is a huge range and the probability of this coming true is also high. The higher level will be attained if the global economic situation improves and the lower range is when the situation worsens further. This is bad but not ugly.
According to Mr.Rajiv Kumar, the results of the ICRIER model that he developed which has given accurate predictions of the 2007 GDP growth of 9% and the first model to indicate the slow down has predicted a staggeringly low GDP growth of just 3.9 % for the fiscal year 2009-10. Ugly right. This models takes into account 10 leading indicators including GDP growth in the US and Europe, factoring in the global slowdown.
If a probabilty has to given to the above predictions :
1. good - 10%
2. bad - 60%
2. ugly - 30%
This a biased prediction as would want the economy to be good or bad not ugly at any circumstances.
Wednesday, December 17, 2008
Where is the tiger?

India is losing the war on " Tiger protection", according to the latest data using advanced technology and calculations tiger population in India is only 1411. According to minister of state for environment and forest the status of population of tigers is very poor. Going at the present trend tigers will be extent in another 10-15 years from India. What a shame if we cannot protect the national animal.
People say tiger is the real king of the forest but has the king lost the charm? No, its the humans greed every where thats taking the toll on the environment and the economy.

Even after PM taking drastic initiatives the population of tigers is reducing at an alarming rate, get ready to see the tiger in the zoo in future thats where all the animals will be in the future.
Monday, December 15, 2008
Economic recovery patterns
The present economic crisis has left the best of the economists searching for the bottom.
How will the bottom be?
The recovery is expected to be in any of the three ways:
- U-recovery
- V-recovery
- L-recovery
U-recovery: The most probably the recovery from the present crisis would be a u one. There is a 60% chance of the recovery being this type and the bottom is expected to last for at least an year so the stability can be expected to come only in the year 2010.
V-recovery: This is the next probable recovery type. In this there would a drastic recovery happening once it touches the bottom. The probability of this type of recovery is only 30%, though it is the most desired. This type of recovery means that in mid 2009 we can see our economies back to normalcy.
L-recovery: This is the most hated type of recovery with the bottom lasting for a long time may be even a decade and then a recovery. The probability is only 10% Thank GOD.
What ever be the type of recovery the economy will bounce back. "What goes down has to come up"
Fed rate to be Zero
This with some unconventional means to pump much needed liquidity into the market is expected by the fed.
But the question remains will this change the tide? will zero interest rate of the fed funds bring America and rest of the world out of the recession? According to me the recession is more than the liquidity crisis.
The Madoff scam, the bailout rejection to the auto majors will bring the impact of the rate cut down.
The investor confidence is critically low, the recovery looks to be way far for now.
Hope is what remains, hope for the best crossing our fingers.
Tuesday, December 2, 2008
Nokia suspense mobile...

Nokia the worlds largest mobile phone maker will be unveiling its new phone at the Nokia World media and industry conference in Barcelona.
Nokia is using suspense as a tool to create the buzz around the product. The virus has started to spread with many people searching the net for the new phone, but their are no photographs or any other product specific news on the net. All they could find is the timer on the nokia website.
Nokia is using suspense to its advantage.
The product that was launched is the " true iphone killer " Nokia N-97.

The device combines a large 3.5in touch-screen, similar to that found on the Apple iPhone, with a slide-out Qwerty keyboard reminiscent of the Sony Ericsson Xperia X1 and the T-Mobile G1.
it has a five-megapixel camera, and a huge 48GB of memory, capable of storing thousands more songs than the Apple iPhone and many other leading devices.
"From the desktop to the laptop and now to your pocket, the Nokia N97 is the most powerful, multi-sensory mobile computer in existence," said Jonas Geust, a vice president at Nokia.
Nokia has put high-speed web access at the heart of its new device, along with one-button, 'always-on' access to social-networking sites such as Facebook. The phone also uses its built-in GPS technology to provide location-specific information. Nokia, which calls the service 'social location', said that it will enable N97 users to update their social-networking profiles with precise details about their location and find nearby friends.
The Nokia N97 is expected to go on sale in the first half of 2009, and will cost around £470 and is expected by the mid of 2009 in India.
Monday, December 1, 2008
Global GDP growh to be less than 1%
Nomura saying that the Indian GDP estimate for this year is only 6.7% saying that their will be a sharp decline in the growth rate in Q4 and expects the growth rate to be mere 5 % in the next year.
Scary thought if this forecast turns true then 15% of the Indian workforce will be unemployed and the salaries will fall by 60%.
The tips that will help one to land in a new job during the recession are :
Still the outlook for India is good from many organizations so their is some thing to smile. God is with us as he sent a smiley tonight for all of us. :-)
GLOBAL ECONOMIC OUTLOOK
COUNTRY DATA
| Country | Item | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 |
|---|---|---|---|---|---|---|---|---|---|---|
| India | Annual growth rate of real GDP, (%) | 4.5 | 4.5 | 7.3 | 7.1 | 11.5 | 7.3 | 9.1 | 7.6 | 7.2 |
| India | Annual CPI inflation rate, (%) | 3.7 | 4.4 | 3.8 | 4 | 4.3 | 5.8 | 6.4 | 6.2 | 5.7 |
Friday, November 21, 2008
e=mc2 finally collaborated

Hundred years after Einstein gave the e=mc2 formula it was finally collaborated thanks to a heroic effort by the worlds best physicists. they used some of the mightiest super computers to compute the mass of the protons, neutrons and the particles of the nucleus of the atom.
According to te traditional model of particle physics, protons and neutrons comprise of smaller particles called the quarks and the formula e=mc2 has not been collaborated to the sub atomic particles. Even though the formula has been instrumental in the making of the ATOM BOMB.

The odd thing is this: the mass of gluons is zero and the mass of quarks is only five per cent. Where, therefore, is the missing 95 per cent?
The answer, according to the study published in the US journal Science on Thursday, comes from the energy from the movements and interactions of quarks and gluons.
resolving the formula to the sub atomic particle level has been difficult at the scale of the equations called the quantum chromodynamics.until now.
Sunday, November 16, 2008
New Direct marketing tool

The dabbawalas of Mumbai are not just delivering lunches but have become a means of direct marketing for many companies from mutual funds to soft drinks.
The best part is the company can reach over a lakh of customers directly. The ISO certifies dabbawalas are also getting the benefit by earning a couple of hundreds more.
The means of advertising is sure to reach the people as the dabbawalas never lose the delivery. this means can also be used by the India Inc. to communicate effectively about the promotional activities as the people catered by the dabbawalas are mostly the middle income class.
The dabba has now transformed to a marketing communication tool.
Warning bells

After the Indian economic sum
mit on Sunday the top leaders of the India inc. have warned of bad situations if the government doesn't take appropriate action to make funds available for the companies.The corporate heads have told that they will forced to layoff or take other punitive action to reduce the costs. this is evident from the placements of premier b schools, the placements at IIM-A have seen a sharp decline in the average salaries. the salaries have fallen by over 42 percent compared to the last year and the overseas placements have fallen by 60 percent. The case is same in other premier b schools and IIMs across India.
The R.B.I is expected to cut the CRR by 200-250bps and SLR by other 100bps to make the banks lend to the corporates. With the general elections coming near the government is expected to take unconventional steps to induce liquidity in the market.
The mood at the summit was nothing but upbeat and the message was simple we need to act agressively and quickly.